Webinar: Advanced Analytics for Marketing

Earlier this week I had the pleasure to be a guest speaker on Hailey Friedman's (Improvado.io) webinar for digital marketers and marketing analysts. 

The topic was about advanced marketing analytics and I had the opportunity to talk about some of the key marketing analytics techniques including:

• Customer life time value
• Conversion prediction
• Anomaly detection
• Forecasting
• Marketing attribution

The recording of the webinar is available via this link
https://event.webinarjam.com/login/8vrn6hgclb7hoso
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The slides are available on slideshare:
https://www.slideshare.net/alpapag/webinar-advanced-marketing-analytics