Since the beginning of my career, I have always been driven by one key objective: to help businesses achieve digital growth.
I have a proven track record of achieving this objective as a member of marketing as well as product and engineering teams.
A summary of my professional journey:
- I have been working in the digital realm since 2006. Since then, I have been exposed to many key aspects of digital growth and gained expertise in Search Marketing and Search Analytics.
- My diverse industry experience in consumer verticals such as Health, Finance, Tourism and Real Estate, has allowed me to gain an understanding of business and consumer environments with special focus on the digital customer journey as expressed through search.
- I spent four years at Google Ireland as a search strategy consultant during which I acquired a thorough knowledge and understanding of the Google search marketing stack.
- Applied data science for search intelligence has been the focus of my work since my retraining and career transition in 2014. I have a proven track record of solving customer and marketing challenges using data and improving ROI.
- I am a Data Analytics graduate from the National College of Ireland and have a MSc in Electronic and Mobile Commerce from TUCS Finland.
- I am a lifelong learner.
I have a proven track record of achieving this objective as a member of marketing as well as product and engineering teams.
A summary of my professional journey:
- I have been working in the digital realm since 2006. Since then, I have been exposed to many key aspects of digital growth and gained expertise in Search Marketing and Search Analytics.
- My diverse industry experience in consumer verticals such as Health, Finance, Tourism and Real Estate, has allowed me to gain an understanding of business and consumer environments with special focus on the digital customer journey as expressed through search.
- I spent four years at Google Ireland as a search strategy consultant during which I acquired a thorough knowledge and understanding of the Google search marketing stack.
- Applied data science for search intelligence has been the focus of my work since my retraining and career transition in 2014. I have a proven track record of solving customer and marketing challenges using data and improving ROI.
- I am a Data Analytics graduate from the National College of Ireland and have a MSc in Electronic and Mobile Commerce from TUCS Finland.
- I am a lifelong learner.
Market & Investment Opportunity
Discover new business and investment opportunities based on emerging consumer needs. Recommended for investors, private equities, venture builders, or founders.
Market Trends Barometer
Identify the fastest growing search themes in your industry as they happen, based on large-scale Google Trends data analysis- while they are still under the radar of your competition.
Consumer Trends
Gain a new perspective on your target audience by analysing how they search across time and location. Identify target search personas, high-demand locations, and seasonality trends.
New Product Development Ideas
Inform your product development strategy with what consumers actually want (vs build it and they'll come) based on their real concerns, issues and questions they are expressing through search.
Market Demand Measurement & Forecasting
Access search demand analysis custom designed for your market, including detection of seasonality trends and market demand forecasts -can be used as a proxy for your TAM.
Real-Time Competitive Analysis
Access the most up-to-date competitive analysis through custom share of search insights reports.
Search Data as a Service
Whether you're an alternative data provider, an academic researcher, or a data science organization seeking raw data, I can assist you in obtaining historical search volume data for millions of keywords.
Discover new business and investment opportunities based on emerging consumer needs. Recommended for investors, private equities, venture builders, or founders.
Market Trends Barometer
Identify the fastest growing search themes in your industry as they happen, based on large-scale Google Trends data analysis- while they are still under the radar of your competition.
Consumer Trends
Gain a new perspective on your target audience by analysing how they search across time and location. Identify target search personas, high-demand locations, and seasonality trends.
New Product Development Ideas
Inform your product development strategy with what consumers actually want (vs build it and they'll come) based on their real concerns, issues and questions they are expressing through search.
Market Demand Measurement & Forecasting
Access search demand analysis custom designed for your market, including detection of seasonality trends and market demand forecasts -can be used as a proxy for your TAM.
Real-Time Competitive Analysis
Access the most up-to-date competitive analysis through custom share of search insights reports.
Search Data as a Service
Whether you're an alternative data provider, an academic researcher, or a data science organization seeking raw data, I can assist you in obtaining historical search volume data for millions of keywords.
I have been passionate about the intersection of business with technology my entire professional life. This, along with my curiosity about the world, has afforded me the opportunity to live and work in some of the greatest cities in Europe and beyond, including Dublin, London, Paris, Barcelona, and Dubai.
I spent significant part of this time in Ireland, and that is where I had my most rewarding professional experiences.
I am currently based in Thessaloniki, Greece, which is where my business physically lives. I enjoy working on search intelligence projects with clients and partners from anywhere the world.
I spent significant part of this time in Ireland, and that is where I had my most rewarding professional experiences.
I am currently based in Thessaloniki, Greece, which is where my business physically lives. I enjoy working on search intelligence projects with clients and partners from anywhere the world.