My name 's Alex and I am an independent consultant in marketing analytics.

I 've been helping businesses grow digitally for the past 10 years
- by enabling them to work better with their marketing and customer data. 

Does a lot of what you do to reach and analyse your customers involve Google? Like Google organic and paid search to acquire customers, Google Analytics to analyse their online behaviour? 

If so, here's something you probably know very well:
These are all very powerful tools and extremely rich sources of customer and marketing data. As a former Googler I know this well too. 

Once effectively organised, automated and analysed this type of information can become a source of solid competitive advantage.
 
I help digital businesses extract the full value from their marketing data and enable data informed decision-making. From answering factual questions, to exploring relationships, discovering patters, making a case for a decision or automating a process.

Think of it as applied data science specialised for digital marketing. 

Read more about my services and the type of clients I work with best.