From niche bloggers to multinational corporations, everyone is interested in monitoring their web traffic and its patterns across time.
Google Analytics is the most widely used solution to keep track of this type of data. It provides a UI for a wide range of reports as well as possibilities for various types of visualizations.
Moreover, the availability of the Analytics API coupled with the corresponding R packages can now give more options for custom web analyses.
The talk covers the following:
• What are web analytics? How do they work?
• Interfacing with the Analytics Reporting API via an R package (RGA).
• Practical analytics applications with R.