E-commerce conversion prediction and optimisation (my thesis)

My thesis explores the ways in which Google Analytics can be used as a data sources on top of which applications of statistical analysis and data mining can be developed.
 
It includes a literature review around the theme of predicting consumer behaviour online.

Link to thesis on slideshare

During the study, I also wrote a paper titled "The impact of search ads on organic search traffic using nonparametric statistics and time series analysis", which is available on SlideShare (note: this is personal work for college classes and it is not peer-reviewed nor published).