5 Steps to Get Google Analytics Ready for Data Science

In this article, I cover all the steps necessary for Google Analytics data to be ready for data science exploration and modelling.
The goal is to propose a framework that serves as a guide, especially for analysts exploring new ways to perform analytical work with their GA data.
Originally published on LinkedIn Pulse.

https://www.linkedin.com/pulse/5-steps-get-google-analytics-ready-data-science-papageorgiou/