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Applied data science |
Since the beginning of my career I 've always been driven by one key objective: To help businesses achieve digital growth.
I have worked on this objective as a member of sales-marketing as well as product and engineering teams.
A summary of my professional journey:
In digital since 2006: I have been exposed to many key aspects of digital growth and gained expertise in SEM, SEO, CRO and digital analytics.
Diverse industry experience in verticals such as eHealth, eTourism, eTailing, reviews & price comparison, gaining an understanding of business to consumer environments with special focus on the digital customer journeys.
Four years at Google Ireland as a digital strategy consultant during which I acquired a thorough knowledge and understanding of the Google marketing ecosystem.
Applied data science for digital businesses: It's been the focus of my work after retraining and career transition in 2014, with a proven track record of solving customer and marketing challenges using data and improving ROI as a result.
Data Analytics graduate from the National College of Ireland and MSc in Electronic and Mobile Commerce from TUCS Finland.
With 10 years of experience working with the Google marketing stack both as marketer and analyst, I am in position to help in areas such as the following:
Results typically include:
-ROI improvements
-Identification of new opportunities
-Time-saving automation
- Conversion/Traffic/Revenue modelling
- Predictive analytics and forecasting
- Customer journey analytics
- Search query analytics for SEO
- Custom dashboard design
- Marketing automation
Results typically include:
-ROI improvements
-Identification of new opportunities
-Time-saving automation
I strive to keep ownership costs low while productivity gains high. For this reason special emphasis is placed on getting the most out of robust but freely available tools such as Google Analytics, open source technologies adopted by the industry (like R and Python) as well as scalable cloud based solutions (Google Cloud).
Data analysis
R, Python, SQL
Marketing
Google Analytics, Google Ads, Google Search
Communication
Tableau, Rmarkdown
I am very comfortable to work with any other relevant data source such an internal customer and products databases or external marketing APIs.
Data analysis
R, Python, SQL
Marketing
Google Analytics, Google Ads, Google Search
Communication
Tableau, Rmarkdown
I am very comfortable to work with any other relevant data source such an internal customer and products databases or external marketing APIs.
I 've been passionate about the intersection of business with technology during my whole professional life. Thanks to this -and some curiosity about the world too- I had the opportunity to live and work in several countries within Europe and beyond.
Ireland has been the country where I spent significant part of this time and where I had my most rewarding professional experiences.
I am now based in Thessaloniki, Greece -which is also where my business physically lives. I enjoy working on interesting projects with clients and partners both locally and internationally.
Ireland has been the country where I spent significant part of this time and where I had my most rewarding professional experiences.
I am now based in Thessaloniki, Greece -which is also where my business physically lives. I enjoy working on interesting projects with clients and partners both locally and internationally.